Posts Tagged ‘Corporate Social Network’

Attack of the clones.

January 26, 2012 Leave a comment

Consumers/employees now have better gadgets than can be provided by their companies and their UX expectation is increasingly being set in the consumer world – after all if you are building software (or hardware) the bar for things like security is much lower.  Just walk past any Starbucks to see how many people are sitting there with their MacBook Air or iPad. This is great in many ways as it is making all of us working in the enterprise world up our game and go back to what is most important – the USER! However this can also be dangerous take a look at what is happening in the enterprise 2.0 space at the moment – ATTACK OF THE CLONES. Every corporate social network vendor out there is doing the same thing – copying facebook. Am I the only one who has noticed this? It is sort of like the windows 3.1 days when pretty much every desktop application looked the same and had the same way of interacting. There is a distinct lack of originality out there – Good artists may well copy but come on.

Let’s for the sake of argument say that this is the only way a social business platform should be implemented why is everyone so sure that this is what is needed? Look t the statistics posted by facebook at the f8 developer conference – they were very impressive:

  • 50% users log in every day 
  • The average Facebook user spends 20 minutes on his or her account during each visit.
  • The average user has 130 friends and is connected to 80 pages, events and groups.
  • 91% of online American adults (approx. 129 million)access some form of social media each month. (Experian 2011 Social Media consumer report)
  • 98% of 18- to 24-year-olds access social accounts monthly 800Million or so users, 50% of users logging in daily

Now let’s compare that against enterprise adoption (where possible – from what figures I’ve managed to find).

  • “Just 22% of social software users tell us the technologies are vital to their jobs –Forrester
  • “We have anywhere from 10% to 20% of our employees logged onto Yammer at any given time.” -IGN Entertainment
  • ‘ What is interesting, however, is the fairly low estimates of actual adoption by Forrester, citing that only 12 percent of information workers are provided with enterprise social collaboration software, while just 8 percent of them use it once a week.’ – Dion Hinchcliffe – ZDnet.

Already I’d say the numbers aren’t looking hot… what good is a collaboration tool if you’ve not got anyone to collaborate with? I’ve no got the statistics on email usage but I would hazard a guess that 100% of workers who have an email account (for business purposes) access their email every day. That is what Social business tools should be seeing if they are doing their jobs right. These should be the first thing that is launched in the morning and the last thing that is turned off. As for ROI – it is often difficult to get hard ROI figures but if done correctly Enterprise2.0 will produce genuine ROI –

“ Intangible assets such as knowledge and technology seldom have a direct impact on financial outcomes such as increased revenues, lowered costs, and higher profits.  Improvements in intangible assets affect financial outcomes through chains of cause-and-effect relationships.“ – Bob Kaplan and David Norton – Strategy Maps

My suggestion to find out if it’s working at your organisation, try turning it off and se what happens – if people start shouting or calling meetings about it then you know that you have reached a tipping point and that the tool has become part of the organisational DNA.


“Getting the message” The art of building corporate communities

March 23, 2011 Leave a comment

Over the past few years we have seen the world’s largest software and hardware vendors commence battle for mind- and market-share in the Unified Communications (UC) space. Additionally, the traditional providers of voice communications have been moving towards conquering the desktop domain and maintaining their market share. What’s more, the increase in available bandwidth has given software companies the opportunity to push Voice and Video over IP as a new market. This provides businesses with obvious cost savings and increases employee productivity.

These propositions of reduced telephony and travel costs combined with an increase in efficiency contain wisdom and the fact is that enterprises can, and do benefit from implementing UC strategy. In reality, whilst all of these companies try to provide innovative ways of reducing the overhead of doing business, they are actually ‘building a better mousetrap’; or at least a less expensive one. As a matter of fact, they should ask themselves if they need to catch mice in the first place or consider going out to buy a cat!

This paper highlights the ways in which companies could implement software tools to change the way they work and communicate:

  • · This will yield benefits that are more than simply a reduction in costs.
  • · The returns on investment may be harder to quantify but they deliver lasting change and build a truly collaborative environment that welcomes the new world of work and the consumerisation of enterprise technology.
  • · The way we work is transforming, it’s now time to embrace the change.

To read the full paper please download it here: Getting The Message White Paper